Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
With subscription costs climbing and additional payments required,
attention is shifting FAST Platform toward free streaming platforms.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
more people started using these services.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
There are also some limitations.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
To wrap things up
As OTT subscription fees rise, interest in free streaming continues to grow.
Finding the right platform is part of the experience.
The future of streaming looks promising.